Microsoft
Corporation(NASDAQ:MSFT) has declared earlier this week that it is getting rid
of its Messenger. It is replacing it with Skype that it had bought last year.
Microsoft has mentioned in a blog post that Skype and Messenger are coming
together. It also said that by updating to Skype, users of Messenger can enjoy
all kinds of chat features.
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The transition was
perceived as a positive move by market watchers. Analysts of both Gartner and
IDC have indicated that the strategy made sense. Gartner’s research VP for
consumer technologies and markets, Carolina Milanesi has said that Skype has a
much stronger brand in the consumer space. It is much trendier with the kind of
audience they are targeting, particularly in the smartphone industry.
IDC believes that
Microsoft is adapting its plan to deliver a reliable product that would meet
enterprise demands as well as consumer demands. Manager for enterprise software
programs of IDC, Cesar Alberto Longa has commented that Skype is a flexible
solution since it can be used by consumers for placing phone calls and participating
in video conferencing.
The combination is
natural and is used widely by vendors while purchasing a company to make more
synergy between products and brands. When it was announced that Microsoft is
going to buy Skype, principal analyst of Mobile Trax, Gerry Purdy had commented
that even though Microsoft has its own messaging software, the perks of using
Skype seize the expenses of having two messaging services. Having Skype,
Microsoft adds the most successful international messaging and VoIP calling
product and brand to its assortment.
IDC is of the opinion
that this is a strategic step towards the enterprise market. Longa has
commented on the release of Windows Phone that Microsoft has shown the industry
that it is dedicated to mobility.
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