How will Windows Phone gain potential customers
in a smartphone market brimming with competition? The answer is simple – via
their prices. Windows Phone 8 handsets, the top-tier ones will start from $100
along with a contract. On Tuesday, AT&T Inc.(NYSE:T) stated that Nokia
Corporation (ADR)(NYSE:NOK) Lumia 920 will be available for $100 with a 2-year
contract, the Lumia 820 for $50 and the HTC 8X starting at $100.
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The Nokia Lumia 920 will be especially available
through AT&T at their unveiling. The 32GB phone can be pre-ordered from
November 7 and will hit the shelves a couple of days later. As mentioned above,
users need to pay only $100 for a 2-year contract. When compared to Apple’s
iPhone 5 and other high-end Android devices, the cost of Lumia 920 is
definitely more reasonable and can tip the scales in its favor. The model comes
in five colors - black, yellow, cyan, red and white and AT&T is also
offering a wireless charging plate free of cost, till stocks last.
AT&T will also have the mid-tier Lumia 820
from November 9 priced at $50 for a 2-year contract. Verizon is exclusively
selling the Lumia 822, with more or less the same features, for $100 with a $50
mail-in rebate and 2-year contract. The HTC Windows Phone 8X will cost $100 for
the 8GB model (colors blue and yellow) and $200 for the 16GB (only blue) that
will be available on AT&T with a 2-year contract.
The HTC 8X and Lumia 920 have been favorably
reviewed by the technology press and can give reasonable competition to iPhone
and Android-powered devices as well when it comes to specifications. But the
market share commanded by Windows Phone is still low, which is why the prices
are being subsidized in order to attract users.
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