On Monday, Microsoft Corporation(NASDAQ:MSFT) launched its new Windows Phone 8-operated smartphones in Israel, where the market is dominated by Apple's iPhone and Google's Android operating system
For Israel this is a memorable occasion, since Apple entered the market with its iPhones in 2009.
The country and Microsoft also entered into a strategic collaboration in a wide range of areas related to computer technologies.
According to Haaretz, "The agreement will address subjects such as technological innovation, promoting open government policies, use of technological tools to reduce bureaucracy, dealing with large databases, information security and privacy protection, development of online government services, collaborative projects between the sides, and projects for the community in Israel and promoting Israeli technologies and start-ups."
Microsoft boss Steve Ballmer met both Israel's finance minister Yuval Steinitz and Prime Minister Benjamin Netanyahu to talk about the agreement, which has important ramifications for both parties concerned.
Israel is one of the few countries outside the United States where Microsoft has set up its research and development centres.
The Jewish state is looking for investments in technology to boost its natural prowess in the area and the collaboration with Microsoft is expected to attract more global investors into the country.
Ballmer, who landed in Israel on Sunday for a two-day visit, said, "This is my fourth visit to Israel and I am always excited and inspired by the distinctive inventiveness of the public and the entrepreneurs in Israel – which is a central reason why Israel is such an important market for Microsoft."