Microsoft Corporation(NASDAQ:MSFT) is using women power to push its Windows Phone platform.
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In a major departure from its usual promotions, the company has roped in celebrities such as actor Jessica Alba musician Gwen Stefani to endorse its new Windows Phone range of devices.
A 33-second spot with Jessica Alba features the Nokia Lumia 920 and is co-branded with AT&T. The 32-second Gwen Stefani advertisement features the 8X by HTC and splashes the Verizon Wireless logo on the screen.
Both the commercials will be aired during ABC's Modern Family and NBC's The Voice as well as during the late night talk show Jimmy Kimmel Live.
The purpose of the advertisements is to project the different ways that the phones running on Windows software have changed their lives.
The ad spots also highlight the parental filter for children, who like to play with their parents’ smartphones. The feature is called Kid's Corner and after it is launched it is impossible for a child to access text messages, emails or other important areas of the phone without a password, a review by Digital Trends said.
In addition, parents can populate the Kids Corner with approved applications such as entertaining games, learning programs or other fun apps for young children. Kids can also listen to approved music through the Kids Corner interface as well as personalize the background.
The company is also trying to lure women users showing the utility that it would have for busy, working mothers.
According to reports there are also endorsements planned with male celebrities as well, as the company is going all out to ensure that its brand recall stays.