Facebook has always
been interested in suggesting applications and friends. The latest move by the
social networking site is intended to get users to like more pages. The new
feature ‘Recommended Pages’ can allow users to connect to pages based on their
check-in records and like pages referred by their friends.
The feature was first
noted by Inside Facebook.
Facebook recommends pages
to its users that they have not liked, depending on their interests and past check-in
records. Also, the feature brings back all the page invites that a user has received,
something that the previous redesign had left out. Users can also create a new
page from here and search for pages that they are interested in. The new
feature also provides users with a Search function.
The recommended pages
can be accessed through the link ‘Like Pages’ that is present in the left hand
side of Facebook. This link used to direct users to a pages browser previously
in which they could browse through different genres of pages. After the
redesign, the links takes users to a sleeker version of the page with
recommended pages tabulated in a single column.
Facebook prepares page
recommendations for users after analyzing latest check-ins, Open Graph activity,
friend connections and pages visited.
The ‘Like more pages’
module can be found when users choose to hide adverts and also when a friend
likes page.
This feature can help
Facebook to provide its users with more relevant adverts. Needless to say, advertisers
are responsible for choosing their target audience, but it is the site that
users often blame when they spot ads they are not related to.
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