Monday, December 3, 2012

Google Inc (NASDAQ:GOOG) Play gaining on Apple Store

The revenues that Apple gets from its application marketplace are four times that which Google Inc(NASDAQ:GOOG) gets from Google Play, according to app analytics firm App Annie.

Though there are indications that Google Play is gaining steadily on Apple, it is still a long way behind. However Google Play is narrowing the gap, App Annie said.

Revenues in Google Play are up 311 percent overall since January 2012, and downloads on Play are up 48 percent overall, with global free downloads still 10 percent higher on iOS. Apple's iOS revenue actually contracted during the month by a slight percentage (0.7 percent), Google’s actually rose considerably (17.9 percent).

The report by App Annie reveals some interesting trends about app downloads geographically.

In terms of revenues with both the iOS and Google Play, the U.S. has a significant stake when it comes to money generation.

But in Google Play, Japanese revenues have taken off in the past few months, and have actually surpassed the U.S. in terms of how much mobile app consumers spend.

China is growing fast; accounting for 15 percent of global app downloads on iOS, while U.S. share has dropped from 30 to 26 percent of downloads during the course of 2012.

In Google Play, the U.S. accounts for 21 percent of download, with South Korea, India and Japan occupying the next top three spots.

Gaming apps are a good source of revenues for both operating systems as they are popularly downloaded.

U.S. companies dominate the charts when it comes to Apple, though in Google Play Japanese and South Korean companies dominate the charts

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