In order to get an idea
of how the upcoming BlackBerry 10 platform is going to fare in the market, the
performance of the PlayBook Tablet may be a good option.
Even though hearing the
brokerage companies giving the BlackBerry 10 a one in three chances of success,
and that the mobile carriers have embraced the operating system, there are a
number of problems that could contradict such unsure optimism. To some extent,
the rumors bear resemblance to the ones that had developed around RIM’s venture
into the tablet industry.
Brian Blair, an analyst
at Wedge Partners said that there was an optimism surrounding the PlayBook
before its release and the latest response about the performance of the
BlackBerry 10 in the market seems to be too positive.
He describes the latest
enthusiasm for the OS promises something of a stretch. He does not see any situation
where the new device could make a reasonable dent in the enterprise or consumer
industry in the next year.
What are the possible obstacles
it could face? The same ones the PlayBook had faced. Severe competition from
the stronger competitors and customers left with ample time to get familiar and
used to the products released by other companies.
RIM’s work with the
BB10 is to design a mobile platform that is as compelling as iOS and Android,
quite similar to its work with the PlayBook tablet had matched or surpassed
Apple’s iPad. Now, that seems to be a big deal and RIM is not quite equipped to
match up to it. It did not manage to make PlayBook a hit. it is yet to be seen
if it can pull off the BB10.
It would be quite a
thing if it can pull off the BB10. But, no doubt, it would be exceptionally
difficult.
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