When Microsoft Corporation(NASDAQ:MSFT) takes the curtains off the Windows 8 operating system for mobile phones on Monday, there will be a particular company hoping it can deliver the guaranteed transition for uses and fans of Windows tablets and PCs. Yes. Nokia it is.
For handset manufacturer Nokia Corporation (ADR)(NYSE:NOK), the new version of the operating system would represent the latest and potentially the last chance to find its way back into the growing smartphone industry.
The once overriding Finnish handset maker saw its fortunes decline drastically when initial iterations of Windows software for smartphones did not receive wide embrace. Also, Nokia had done away with its own operating system to favour the solution proposed by Microsoft.
Windows phone cover for a mere 4% of the smartphone market, having struggled to compete with Apple’s iOS and Google’s Android. As a consequence, Nokia got pushed out of the top 5 smartphone manufacturers in the third quarter of the year 2012. It is the first time that Nokia has not shown up in the rankings since researchers started compiling them in 2004.
Nokia and Microsoft are likely to avoid direct rivalry for their Windows 8 release this week. A spoiler event showcasing the latest Android devices from Google was cancelled due to anticipation of Hurricane Sandy in the New York City.
This is not the only timing issue to weigh down the Windows phone partners. Mobile operators have been complaining for being having to wait for over a month to sell Windows phones.
Nokia’s flagship Lumia 920 was released in the US at a lavish New York event sometime in early September. However, the first handset to operate on Windows 8 is not expected before a couple of weeks. It will only be available through one operator AT&T.