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Saturday, November 3, 2012

Nokia Corporation (NYSE:NOK) Relies On Windows 8 To Prove Lucky


When Microsoft Corporation(NASDAQ:MSFT) takes the curtains off the Windows 8 operating system for mobile phones on Monday, there will be a particular company hoping it can deliver the guaranteed transition for uses and fans of Windows tablets and PCs. Yes. Nokia it is.

For handset manufacturer Nokia Corporation (ADR)(NYSE:NOK), the new version of the operating system would represent the latest and potentially the last chance to find its way back into the growing smartphone industry.

The once overriding Finnish handset maker saw its fortunes decline drastically when initial iterations of Windows software for smartphones did not receive wide embrace. Also, Nokia had done away with its own operating system to favour the solution proposed by Microsoft.

Windows phone cover for a mere 4% of the smartphone market, having struggled to compete with Apple’s iOS and Google’s Android. As a consequence, Nokia got pushed out of the top 5 smartphone manufacturers in the third quarter of the year 2012. It is the first time that Nokia has not shown up in the rankings since researchers started compiling them in 2004.

Nokia and Microsoft are likely to avoid direct rivalry for their Windows 8 release this week. A spoiler event showcasing the latest Android devices from Google was cancelled due to anticipation of Hurricane Sandy in the New York City.

This is not the only timing issue to weigh down the Windows phone partners. Mobile operators have been complaining for being having to wait for over a month to sell Windows phones.

Nokia’s flagship Lumia 920 was released in the US at a lavish New York event sometime in early September. However, the first handset to operate on Windows 8 is not expected before a couple of weeks. It will only be available through one operator AT&T.

4 comments:

  1. We have 4 iphones and I am waiting for the release of the lumia 920 to replace 3 out of the 4 iphones that we use. I am impressed with the w8 with its nice features. Just upgraded 2 of my office laptops with windows 8 and its pretty amazing. My IT guy is so impressed with its functionality and ease of use. My kids can't wait to have it.

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  2. My kids, nieces, and nephews have always use laptops or desktops to play online pico facebook games eventhough we have ipads and Android tablets. They can only do these with Windows. Therefore, we have about 8 desktops and laptops for everyone. I recently upgrade some of the them to Windows 8, it was really smooth and fast. However, they can not touch the windows. Now they want windows tablets and Windows phones. Too bad for me.

    ReplyDelete
  3. My kids, nieces, and nephews have always use laptops or desktops to play online pico facebook games eventhough we have ipads and Android tablets. They can only do these with Windows. Therefore, we have about 8 desktops and laptops for everyone. I recently upgrade some of the them to Windows 8, it was really smooth and fast. However, they can not touch the windows. Now they want windows tablets and Windows phones. Too bad for me.

    ReplyDelete
  4. No one is excited about the MSFT launch; but most corporate types will probably be forced to use it. Maybe the consumer class that can't afford Apple's exorbitant premium will gravitate towards it, esp if its sold in Walmart.

    ReplyDelete


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